Business
Best Buy is using football, TikTok creators and ChatGPT to get your holiday shopping dollars
By Eliot Chen
Best Buy is using football, TikTok creators and ChatGPT to get your holiday shopping dollars
Eliot Chen
Eliot Chen
Senior Reporter · Lititz, PA
A graduate of Penn State University, Eliot has spent the last decade covering economic development and corporate landscapes across Central Pennsylvania. He previously reported for the Lancaster New Era, where he focused on small businesses adapting to changing markets.
More from Eliot →Senior Reporter · Sunday, November 8, 2026 at 10:00 AM · 1 min read
This holiday season, Best Buy is turning to content creators and professional football to connect with Christmas shoppers through its 2026 “Open More” campaign.
Up nextBest Buy is using football, TikTok creators and ChatGPT to get your holiday shopping dollarsBusiness · 5 min read
More Business stories
Business
Mechanicsburg junior secures Central Pa. field hockey Player of the Week vote
By Eliot Chen
Business
Why Lockheed Martin agreed to pay $29.5 million after a federal investigation
By Eliot Chen
Business
‘Frightened man’ or cold-blooded killer? Trial opens for CEO who shot brother-in-law at Pa. business
By Eliot Chen